SmartDongSchool (CEO Na Joon Gyu) announced on the 15th that their DotePlanner series of planners was selected as a product for the “Seoul Brand Partners 2021” program.
“Seoul Brand Partners” is a collaborative branding project where companies and individuals create products featuring Seoul’s symbols and work closely with the city. Selected companies gain opportunities to enhance the competitiveness of their products — including stationery, apparel, and household goods — by using recognizable Seoul icons, which helps increase sales.
The program aims to boost the popularity and value of Seoul’s symbols among residents and visitors. This year, reflecting diverse citizen preferences, the collaboration scope has expanded to include iconic sites like DDP and Gwanghwamun, beyond the previous “Seoul Brand” symbols.
Chosen companies receive three main benefits: one-on-one expert consultations and coaching, business networking, support in promoting co-branded products both offline and online, and advertising via major Seoul media outlets.
Starting this year, companies can also access personalized design mentorship, live commerce support (live-streamed sales), and pop-up store organization at high-traffic, easily accessible locations.
SmartDongSchool’s DotePlanner stands out by using dots instead of a traditional grid, creating space for free thinking. Based on Peter Drucker’s time-management principles, it helps organize continuous time blocks to foster focus and deep work.
When used together with the DoteTimer time-management app, the effect is amplified. DoteTimer is already available on Google Play Store, with an Apple Store launch planned for July.
CEO Na Joon Gyu stated, “We are very excited about this collaboration, which combines the core functions of DotePlanner with Seoul’s iconic symbols. We will do our best to ensure the planner reaches more people through new sales channels and helps raise Seoul’s brand value.”
